You can figure out how many people are into the things you are into.
This is not groundbreaking, there is an abundance of knowledge on how to figure this out. I personally am a big fan of keyword planner by google.
Create a free google adwords account. Once you are all setup you can access keyword planner through the tools tab.
Input your nerdy obsessions that you enjoy or things you consider yourself at least knowledgeable in. And voilà, you have can see an estimated monthly average of what you searched for over the course of the last 12 months.
Let me excite you with some analytics you may derive from these numbers.
Keyword planner says 10k-100k searches each month for a particular phrase. So you know at a minimum 10k people search for this phrase every month . The average rate of someone clicking on your ad is 5%. That means you would pay for 500 people to see your ad out of the 10,000 people who saw your ad (aka click-through rate).
10,000 may not be much in the perspective of the world. However, that is a lot of people to me. It doesn’t take more than $1,500 to fly my family to Vegas. Stay at Circus Circus and see Celine Dion.
Out of these 500 clicks you paid for (because it you pay-per-click (ppc)), about 5% of those people will buy or sign up if everything (ads, landing page, product) line up. Which equates into 25 people. This is the conversion rate.
So whatever you are selling or trying to accomplish, you can expect about 0.25% of those 10k searches to do so. Pretty conservative to shoot for only a quarter of a percent in my opinion.
If my product nets me at least $60 per customer. Those 25 customers x $60 turn into $1,500. You know what that means? Celine Dion here we come. Not bad for one month of a side hustle.
The point is you don’t need to quit your job to have your own side hustle.
You don’t need to have the next Uber, Twitter, or fidget spinner. Maximize what you are already good at and spend your time on.
You just need enough for what you want to accomplish. A nice trip to Las Vegas to see Celine Dion is just one of the long list of little trips and things I want to experience.
Figure out what you want to do. Be it a trip to Cancun, Disneyland, or that ever elusive Hawaii trip. Being Hawaiian myself, I can tell you for fact it is a lot easier than you think to visit there.
Starting your side hustle will aid you in reaching these goals. I have laid it out step by step on how to get started. To minimize mistakes for you and realize your dreams.
Side Hustle is designed for people getting started in their off hours from work. When the kids go to sleep and ambitious people who don’t have much time on their hands feel like they need to do more. The best part is it’s free. Start side hustling here.
Leave your questions in the comments.